In this blog, I am going to do some research into how the changes that Apple has made to their privacy practices has impacted FaceBooks ability to collect data to share with their Business customers because my business Facebook account does not have more than 100 followers, I cannot do the other assignment. Then, I will talk about how the change Apple made affects Facebook.
First of all, what kind of change has Apple made? Apple has made a system which is called ATT( Apple Tracking Transparency). To put it simply, this is permission for tracking. As a result, it is necessary to obtain agreement to the use of an identifier called IDFA in order to track the behavior of users across apps. It is a helpful system for me as one of the users because I do not want to share my private information or something I am interested in. Tracking could be information leakage.
However, what would happen if the user rejects the permission for tracking? Adtech operators do not get the information necessary for targeted advertisement and the ad effect will decrease. Because of this, businesses would be retreating, then they will not be able to make the profit as usual or the previous year. In short, they have lost opportunities to show an advertisement effectively to the consumers.
Facebook parent Meta said that "the privacy change Apple made to its iOS operating system last year will decrease the social media company’s sales this year by about $10 billion." This loss is a total of four companies that offer Snapchat, Facebook, Twitter, and Youtube. This is a big deal and causes a negative effect on these kinds of businesses, like the company whose strength is advertising.
Apple's customers have the right they can avoid exposing their private information. However, this does not mean the tracking system is completely negative. Using this, they offer the advertisement which is likely to connect our interest. Then we can get beneficial information or find what we want. I would say ATT has positive and negative effects, so we need to use it properly to make our lives better in this social media world.
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